Sometimes you spend so much time in your business that you forget to take the time to actually build and improve your business. Always keep in mind that your business doesn't grow itself and personal training clients tend to have a low retention rate. To increase your retention rate you need to look over some of the tips I've outlined below to see if you can apply them to your business.
First, a common mistake that personal trainers make is trying to do brand based advertising. Attempting to brand yourself for personal training does not work unless you are a celebrity trainer. Trying to market yourself as "Get Fit" training or using some catchphrase or "brand" name is not going to pull people in. You need to focus on why you are the trainer they need to be working with, not simply getting people to recognize your name. Yeah, it's awesome if they recognize a name, but honestly, most of the new clients that have come into my business were responding to ads about how successful my clients were--and the ads often don't even have my company name in them! People in this industry respond to how they see your business as being able to help them, not how popular your name is.
To make sure your training business is growing make sure that you are doing your own marketing, or at least managing the marketing. You don't want other people running your marketing who don't know your business or the best way to market in the fitness industry. Obviously, if you're monitoring it our have a system in place that is fine, but you don't want to just outsource your marketing to any marketing company. Traditional marketing often isn't effective in this industry, so make sure you spend time researching online about fitness marketing and how to be successful marketing your fitness business.
Finally, don't try and be too serious at your workouts. A lot of trainers I know try and act all super professional because they think it makes them look better with the client, but honestly it makes them look kind of boring. I'm not saying be unprofessional, I'm saying you need to be a fun trainer. People don't want to show up to workouts, that's just the way it is, but if you are making sure you're a fun person to be around and bringing energy to the workouts then your clients will want to stay. Once you have a client feeling positive about themselves when they are around you and associating being at the gym working out with having a great time then you are sure to keep your client and definitely get referrals.
Chris McCombs owns a personal training business At one time Chris was 143 pounds overweight at which point he looked in the mirror and decided to do something about it. Chris lost the weight and started his own fitness business Positively Fit Inc. which helps people who are just starting personal training and those who have work out for a long time.
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